E-COMMERCE PLATFORM REDESIGN
INDUSTRY
Retail & E-commerce
TECHNOLOGIES
React, Node.js, MongoDB
PROJECT DURATION
6 Months
PROJECT OVERVIEW
Complete redesign and development of a high-traffic e-commerce platform with real-time inventory management and personalized product recommendations. Our custom e-commerce development services transformed their online presence and significantly improved business metrics.
The client was experiencing high cart abandonment rates, slow page load times, and declining conversion rates. Our team implemented a modern, scalable solution that addressed these critical issues while enhancing the overall user experience.
KEY RESULTS
32%
Increase in conversion rate
50%
Faster page load times
65%
Reduction in cart abandonment
CHALLENGES & SOLUTIONS
CHALLENGE: High Cart Abandonment Rate
The existing checkout process was lengthy and confusing, causing 75% of users to abandon their carts.
SOLUTION: Implemented a streamlined one-page checkout with guest checkout options and multiple payment gateways.
CHALLENGE: Slow Loading Times
Page load times exceeded 8 seconds, significantly impacting user experience and SEO rankings.
SOLUTION: Optimized images, implemented lazy loading, and utilized React's code splitting for better performance.
CHALLENGE: Inventory Management
Manual inventory updates led to overselling and customer dissatisfaction.
SOLUTION: Developed real-time inventory tracking system with automated stock alerts and reorder points.
TECHNICAL IMPLEMENTATION
FRONTEND TECHNOLOGIES
- React.js with hooks
- Redux for state management
- Material-UI components
- Progressive Web App features
BACKEND TECHNOLOGIES
- Node.js with Express
- MongoDB with Mongoose
- JWT authentication
- Payment gateway integration